Showcase groundbreaking technology, engage a range of customers
Founded in 2006 by five award-winning MIT graduates, Terrafugia was built around the dream to make personal aviation transportation accessible to everyone. A team of experienced engineers and business professionals came together bringing knowledge of both aviation and automotive technologies. Since then, Terrafugia has successfully designed, tested, and flown two iterations of their initial vehicle prototype, the Transition. They designed a second vehicle, the TF-X™, in response to rapid industry-wide technological progress and increasing regulatory acceptance. This hybrid electric flying car with vertical take-off/landing capabilities and computer-controlled flight could be the next level of personal mobility.
3five worked with Terrafugia to create an enlightening user experience to engage the public, excite people about the future, and encourage them to invest and reserve.
Looking to the future
Terrafugia grappled with a dated website that showcased two products: the current prototype and the vision for the future, the TF-XTM. Lacking a clear distinction between the two vehicles, the website failed to communicate a unified vision. 3five consulted with Terrafugia to phase out the first model, focusing solely on the TF-XTM.
Our strategy was to inspire and educate potential clients through stirring photography and content, thus creating confidence in users to invest and reserve. Our creative vision married the avant-garde nature of the product with a modern, responsive design.
First impressions significantly impact our initial judgement, especially within the first couple of seconds, proving the visual aesthetic quality of a website critical. We created futuristic imagery using Photoshop to show the advanced technology used in creating the revolutionary vehicles. Some of the images were created to demonstrate how the flying cars can be used in everyday life, making the concept of a flying car more relatable and practical.
The original site presented the majority of information as text, which users find overwhelming and unappealing. We rearranged this text-heavy approach and placed relevant, bite-size pieces of information alongside stunning images. Reduced text and increased whitespace on each page makes for an uncluttered, legible read. We formulated clear calls to action inviting the user to click through the site to learn more about each product.Launch Site