[Michigan City, IN]
Why Peepers Chose Shopify
Peepers designs and markets innovative eyewear — specifically reading glasses — for both men and women. Peepers made the move to Shopify after spending excessive amounts of time and money unsuccessfully redesigning their store with an alternative platform. From their initial transition to the Shopify ecommerce platform, 3five worked with them every step of the way.
Out with the Old
Peepers’ former e-commerce platform failed to give them the flexibility and performance required to efficiently operate their store. To support their vision and growth trajectory, Peepers needed a flexible platform, which would allow them to build custom feature designs, and a development partner who could respond quickly to their requests.
Focus on Conversions
Requirements were clearly defined to reach our joint goals: site responsiveness and optimization, modern design, new high-performing features and fast webpage loading. Peepers envisioned a bright future for Peepers.com, emphasizing their main focus was to dramatically improve customer experience to increase website conversions.
Peepers provided new web designs, and 3five custom developed their website using responsive methodology, which their prior site lacked. The former ecommerce platform would have restricted Peepers from implementing a variety of design and functionality required to reach their goals.
Raking in the Benefits
One of Peepers’ key objectives was to increase organic traffic. Since their new website launched, traffic increased by 25-30 percent. Average order value also increased 15-20 percent, which results can be attributed to the customized checkout experience and the ‘Free Shipping’ motivator.
Customers have been delighted with the new website, stating that it was easier to navigate through pages and find exactly what they were looking for. Customers also raved about the ‘Order Confirmation’ email template built by Gina to improve business-to-customer communication. Attention to the customer experience impacts loyalty and turns first-time customers into returning customers.Launch Site