Loll Design Inc
Loll Designs, Inc. is a designer/manufacturer of durable, all-weather, outdoor furniture and accessories made with recycled plastic – mostly from single-use milk jugs. Using thoughtful, original designs and unique materials, Loll creates innovative, fun and high-quality products proudly crafted in the USA.
Long Load Times Mean Lower Conversions
The old ecommerce theme that Loll was working with failed to give them the flexibility and performance required to efficiently operate their store. Loll needed a website without the added bloat of a theme, which greatly affected page load time, user experience, and ultimately, online sales.
Removed Visual Composer
From a development perspective, Visual Composer is a cumbersome page builder that saves page layout content as custom shortcodes. Once a site is set up with it, the plugin cannot simply be disabled without displaying a lot of nonsense characters within all the content that was built with it.
At 3five we prefer to use the Advanced Custom Fields plugin to handle custom custom content because it saves the data as native WordPress metadata, therefore removing a reliance on a plugin if it becomes unneeded in a future redesign or WordPress comes out with a built-in solution.
At 3five, we believe in a good balance between using existing plugins and developing custom functionality. We don’t feel the need to reinvent the wheel, but always carefully consider each plugin installed on a website. With Loll, we removed a few plugins that were completely unnecessary, including one plugin that allows admins, editors, and authors to insert PHP code directly into the WordPress WYSIWYG — a very dangerous risk to security .
Pre-built WordPress themes have their place, especially for projects with a very tight budget, but they are often bloated and programmed without a good strategy for extending and customizing the code. Many also don’t follow any programming standards, such as the WordPress Coding Standards, and are poorly built in terms of code quality and documentation. Developing a completely custom and highly optimized solution from scratch for a client allows us to create a product that exactly meets the project requirements, saving time and money in the long run.
With 3five’s guidance and expertise, Loll now has a dynamic, flexible website that better meets today’s demand for a prime user experience, which has delivered the following results:
- Approximately a 72% increase in online orders over the last year.
- Since site launch, Loll have seen approximately an 89% increase in sales.