Glensheen Mansion, the most visited historic home in Minnesota, struggled to captivate its audience, tell its unique and compelling story, and efficiently sell tour tickets on its website. Glensheen partnered with 3five for a complete redesign and content strategy.
Design & Renovate
Through an on-site discovery meeting, 3five uncovered pain points of the current website and outlined a clear strategy and plan of action. The old website structure failed to deliver relevant content effectively. Key information was buried and its navigational hierarchy was disorganized, which created a disoriented user experience. Working together, we established goals for the redesign:
- Photography-focused modern design to delight users
- Robust calendar system for events and ticketing
- Site responsiveness and optimization
- Simplified, clear navigation with fixed calls-to-action to buy tickets
Through tight collaboration and straightforward correspondence, 3five was able to deliver a website that directly aligned with their vision.
Sell the story
Telling the story of Glensheen through captivating imagery and content helps build relationships with tourist, often engaging them long before they start to plan their trip. Visual storytelling familiarizes users with the brand and destination, which sparks their imagination and makes them more likely to keep book a tour or think of Glensheen during their trip-planning process. 3five reorganized the content with this goal in mind, and incorporated testimonials throughout the site so users also gain trust, coaxing them to convert.
The events calendar’s powerful and easy to use features allow users to find what they need quickly. Users can also get a bird’s-eye-view of the live happenings with the lake cam feature. From a 3five development standpoint, building websites that are intuitive to site visitors is a priority; however, ensuring site administrators can easily manage their content is equally important. Given the complexity of the final design, 3five constructed a series of custom modules and made them available inside a default page template that Glensheen administrators can use to create unique layouts on a page-by-page basis.
Glensheen, encased in so much history and prowess, deserved a website that reflected those qualities. Designing a website to mirror the grandeur of the estate whilst showcasing a modern, inviting aesthetic was key for this project.Launch Site